Enhanced Opportunity Metric

Console upgrade - February 9th, 2024

We have enhanced our Opportunity metric to forecast the sales lift over the next 30 days if individual products were added to a valid experiment. This metric now applies to both products in paused experiments as well as non-optimized products. You can view this metric under Experiment Status on the Catalog page in the console.

Opportunity Definitions:

Paused Experiments: This is the projected sales lift over the next 30 days for this specific SKU, based on the performance of its last valid experiment.

Non-Optimized Experiments: This is the projected sales lift over the next 30 days for this specific SKU, based on its own sales data and the overall performance of valid experiments across your organization.