Introducing: Experiment Goal

Feature release - April 22, 2024

We have simplified how you set up price experiments and campaigns by removing the profit weight criteria and replacing with a goal dropdown. Simply select your goal to determine the the key performance indicator of your experiment. Goal is defaulted to profit.

The goal selector can be set on either the campaign or experiment level. The campaign goal selection will be applied to all experiments within that campaign by default. Updating goal will not reset the traffic split of your experiment.