Optional End Date
3 months ago by Spresso
Feature release - June 6, 2024
End dates are now optional for price experiments.
By forgoing an end date, your experiments will adopt an "always on" approach, enabling continuous exploration through seasonality and external market conditions to always find the best price.
If you do need to limit the length of your price experiment, simply add an end date when setting up your experiment campaign.
![](https://files.readme.io/2f5ae8b-image.png)