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Price Optimization Reporting Upgrade

about 2 months ago by Spresso

Feature release - February 2nd, 2024

We have upgraded our Insights & Reporting dashboard. Highlights include:

  1. A breakdown of which experiments are monetizing/exploring/learning
  2. Improved product rankings to determine which are contenders for pricing experiments
  3. Alerting due to price changes
  4. Separation of latest experiment performance from historical experiment performance.

See below for updates to each tab within the Insights & Reporting dashboard:

Experiment Overview: This new tab is a high-level summary indicating how many experiments are Monetizing vs. Exploring / Learning.

SKU Performance: This tab has been updated to only display data for a SKUs latest experiment. Additionally, we have consolidated all KPIs (cvr, sales per impression, profit per impression) into one table and added additional columns such as the experiment summary and a link to the console configuration.

Campaign Performance: This tab has been updated to consolidate all KPIs (cvr, sales per impression, profit per impression) into one table.

Product Rankings: This updated tab contains all-time data since the implementation of the Spresso event SDK. You can sort by impressions / unit sales / net sales to view your top performing products.

Alerts: This new tab can be used to see if any SKU experiments need to be updated due to catalog, MAP, or cost changes. If these tables are empty, there is no action to take.

Appendix - Historical SKU Performance: This new tab is the same as the SKU Performance tab but will include all experiments for a given SKU if the configurations have updated.