Revenue Goal
3 months ago by Spresso
Feature release - May 30, 2024
We have introduced a new goal option for price experiments: Revenue
.
How it works
- Choose a goal strategy of either
Profit
orRevenue
when setting up your experiment campaigns. - A
Revenue
goal focuses on maximizing conversion rates and net sales, while aProfit
goal optimizes for overall profitability. - The campaign goal selection will be applied to all experiments within that campaign. Updating
Goal
will not reset the traffic split of your experiment.
![](https://files.readme.io/479ec3b-image.png)