Revenue Goal

Feature release - May 30, 2024

We have introduced a new goal option for price experiments: Revenue.

How it works

1. Choose a goal strategy of either Profit or Revenue when setting up your experiment campaigns.
2. A Revenue goal focuses on maximizing conversion rates and net sales, while a Profit goal optimizes for overall profitability.
3. The campaign goal selection will be applied to all experiments within that campaign. Updating Goal will not reset the traffic split of your experiment.