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SKU View: New SKU level Insights available on the Catalog Page

6 months ago by Spresso

Feature release - November 2nd, 2023

Feature highlights:

1. SKU Level Badges

  • Introducing 6 new SKU level badges, displayed on the top 10 products for each badge category, ranked in comparison to the other items in your catalog.
  • A max of 2 badges will appear per item below the Product Name.
  • Badge data is based on the last 30 days of sales data for your organization.

Badges:

  • Trending Up: Ranked by weekly increase in unit sales.
  • Trending Down: Ranked by weekly decrease in unit sales.
  • Sales Driver: Ranked by net sales for the last 30 days.
  • Unit Driver: Ranked by unit sales for the last 30 days.
  • High Converter: Ranked by unique purchase conversion for the last 30 days. Badge will only display if item has over 60 unit sales (2 per day).
  • Wallflower: Ranked by high impressions but low unit sales for the last 30 days.

2. Weekly Impressions

  • For each product in your catalog, view the count of unique device impressions for a SKU within a one-hour window for the last 7 days.
  • The default sort of the catalog page is now sorted by Weekly Impressions.

3. Experiment Status

  • Easily view a product's experiment status if applicable. The column will display either "Active" or "Paused" based on the current experiment status.

4. Campaign Name:

  • Easily view and access a product's experiment campaign or quickly add a product to a campaign from this newly added column.

5. Standard Price:

  • Continue to view the standard price of each product. This value comes directly from your catalog upload.

6. Leading price arm:

  • View the price arm with the highest percentage of traffic at that time. This value will only be available for products with active or paused experiments with applicable traffic splits.