SKU View: New SKU level Insights available on the Catalog Page
about 1 year ago by Spresso
Feature release - November 2nd, 2023
Feature highlights:
1. SKU Level Badges
- Introducing 6 new SKU level badges, displayed on the top 10 products for each badge category, ranked in comparison to the other items in your catalog.
- A max of 2 badges will appear per item below the Product Name.
- Badge data is based on the last 30 days of sales data for your organization.
Badges:
- Trending Up: Ranked by weekly increase in unit sales.
- Trending Down: Ranked by weekly decrease in unit sales.
- Sales Driver: Ranked by net sales for the last 30 days.
- Unit Driver: Ranked by unit sales for the last 30 days.
- High Converter: Ranked by unique purchase conversion for the last 30 days. Badge will only display if item has over 60 unit sales (2 per day).
- Wallflower: Ranked by high impressions but low unit sales for the last 30 days.
2. Weekly Impressions
- For each product in your catalog, view the count of unique device impressions for a SKU within a one-hour window for the last 7 days.
- The default sort of the catalog page is now sorted by Weekly Impressions.
3. Experiment Status
- Easily view a product's experiment status if applicable. The column will display either "Active" or "Paused" based on the current experiment status.
4. Campaign Name:
- Easily view and access a product's experiment campaign or quickly add a product to a campaign from this newly added column.
5. Standard Price:
- Continue to view the standard price of each product. This value comes directly from your catalog upload.
6. Leading price arm:
- View the price arm with the highest percentage of traffic at that time. This value will only be available for products with active or paused experiments with applicable traffic splits.
