Glossary

Term	Spresso Definition
Impression	Count of unique device impressions for a SKU within a one-hour window.
Profit Rate	How efficiently a SKU or price point generates profit.
Revenue Rate	How efficiently a SKU or price point generates revenue.
Price Elasticity	How a change in price affects the demand for a product otherwise known as the price elasticity of demand. Elastic items are price sensitive, while inelastic items are not. This metric will be available for a SKU once its price agent reaches 1000 impressions and 10 orders.
Learning	This agent is collecting initial data and is not yet valid. The learning period is expected until the agent reaches 1000 impressions and 10 orders.
Exploring	Spresso generative pricing is working to find the optimal price based on the agent strategy.
Monetizing	Spresso generative pricing has found a leading price based on the agent strategy.
Opportunity on Non-optimized Agents	This is the projected sales lift for this specific SKU, based on both sales data specific to this SKU and the overall valid agent performance across your entire organization for the last 30 days.
Opportunity on Paused Agents	This is the projected sales lift for this specific SKU, based on the performance of its last valid agent.
Campaign	Grouping of SKU price agents.
Standard Price	Existing selling price of the SKU. Ingested on a daily basis from catalog sync.
Traffic Split	Percentage of site traffic allocated to a price.
Product Family	A grouping of skus within a specified family that enables price optimization to run on a family level. For example, this means all colors of a family will be priced the same price.